Web Survey Bibliography
In the spring of 2010, TheReadershipWorks in Australia issued an RFP seeking a proposal to re-think readership
measurement from root to branch and to outline a method that would meet the demands of publishers, agencies and advertisers in the digital age. Ipsos was awarded the contract in September of that year. Major changes were being faced by publishers as reading rapidly migrated to digital platforms. Smaller regional titles had challenges being measured on a national survey and a new toolkit was needed for helping agencies to better understand
and recommend the medium to their clients.Surveyresearch faces its own challenges, in Australia as elsewhere, including falling response rates and rising costs. These also had to be addressed. The market had been accustomed to working with the same supplier for more than forty years, with the fundamental approach unchanged during this time and considerable resistance to change from the supplier. That supplier – Roy Morgan Research – had no plans to discontinue its service. This meant that the new readers hip survey – dubbed ‘emma™’ (Enhanced Media Metrics Australia) would be launched into a fiercely competitive market. This is rare in
the world of audience measurement. Normally, either a research company launches a survey at its own commercial risk or there is a tender controlled by all or part of the industry. Either way, an effective monopoly is created, with a single, pre-agreed ‘currency’ for planning and trading in the marketplace.
Web survey bibliography - Mobile phone surveys (305)
- Australia: building a 21st century readership survey; 2013; Green, A., White, H.
- The new swiss national readership survey: fit for the future ; 2013; Amschler, H., Hoffmann, J.
- Recruitment strategies of methamphetamine-using men who have sex with men into an online survey; 2013; Wilkerson, J. M., Shenk, J. E., Grey, J. A., Rosser, B. R. S., Noor, S. W.
- Developing A Web-Smartphone-Telephone Questionnaire ; 2013; Boreham, R., Wijnant, A.
- Measuring Compliance in Mobile Longitudinal Repeated-Measures Design Study; 2013; Link, M. W.
- Using smartphones in survey research: a multifunctional tool Implementation of a time use app; a feasability...; 2013; Sonck, N., Fernee, H.
- Online, face-to-face and telephone surveys—Comparing different sampling methods in wine consumer...; 2013; Szolnoki, G., Hoffmann, D.
- Is everyone able to use a smartphone in survey research?; 2013; Fernee, H., Sonck, N.
- When to and When Not to Conduct a Web Survey; 2013; Barna, A.
- Internet as a new source of information for the production of official statistics. Experiences of Statistics...; 2013; Heerschap, N.
- How Mobile Stacks Up to Traditional Online: A Comparison of Studies; 2013; Knowles, R.
- Why respondents suffer if you're not mobile-ready; 2013; Knapton, K.
- 4 ways mobile research challenges insights pros; 2013; Rajan, B.
- How to make your questionnaire mobile-ready; 2013; Cape, P. J.
- Leveraging mobile and online qualitative to get inside shoppers’ heads; 2013; Bryson, J., Ritzo, J.
- A report on the Confirmit Market Research Software Survey 2013; 2013; Macer, T., Wilson, S.
- Thoughts on using the new online qualitative tools; 2013; Freund, N. M.
- Use of mobile devices to answer online surveys: implications for research; 2013; Cunningham, J. A., Neighbors, C., Bertholet, N., Hendershot, C. S.
- Reconceptualizing Survey Representativeness for Evaluating and Using Nonprobability Samples; 2013; Fan, D. P.
- Measuring Up: Impact of mobile and segmentation on respondent behaviour; 2013; Luck, K.
- Multimode, Global Scale Usage: Understanding respondent scale usage across borders and devices; 2013; Pettit, F. A., Courtright, M.
- Survey Breakoffs in a Computer-Assisted Telephone Interview; 2013; McGonagle, K.
- Exploring factors associated with respondent mode choice for surveys using mobile devices.; 2013; Walton, L.
- Insights into Action Profiling shopping occasions for retailers through mobile and online research; 2013; Churkina, O., Morris, T.
- Mobilizing your Branded Panel: Panel data quality during the smartphone transition; 2013; Kugel, C., Brien, D., Blechman, J.
- The Technology Behind Mobile Research: Browsers vs. Apps ; 2013; Macer, T.
- Random versus Systematic Error in a Mixed Mode Online-Telephone Survey; 2013; Hox, J., Scherpenzeel, A., Boeve, A., Boeve, A., de Leeuw, E. D.
- The 2012 Confirmit Annual Market Research Software Survey; 2013; Macer, T., Wilson, S.
- Mode Effects in Mixed-Mode Surveys: Prevention, Diagnostics, and Adjustment 1; 2013; de Leeuw, E. D., Dillman, D. A., Schouten, B.
- Using Technology to Conduct Questionnaire Evaluations with Hard to Reach Populations ; 2013; Ridolfo, H., Ott, K.
- Mobile Browser Web Surveys: Testing Response Rates, Data Quality and Best Practices; 2013; McGeeney, K., Marlar, J.
- Comparing Tablet, Computer, and Smartphone Survey Administrations; 2013; Wells, T., Bailey, J., Link, M. W.
- Innovative Retention Methods in Panel Research: Can SmartPhones Improve Long-Term Panel Participation...; 2013; Dayton, J. J., Dyer, A.
- Grid Formats, Data Quality, and Mobile Device Use: A Questionnaire Design Approach; 2013; McClain, C., Crawford, S. D.
- Examining the Feasibility of SMS as a Contact Mode for a College Student Survey; 2013; Crawford, S. D., McClain, C., O'Brien, S., Nelson, T. F.
- Use of Smart Phones/Text Messaging to Increase Response Rates; 2013; DuBray, P.
- Designing Surveys for Tablets and Smartphones; 2013; Lakhe, S., Nichols, E. M., Olmsted, M. G., King, T.
- Tablets and Smartphones and Netbooks, Oh My! Effects of Device Type on Respondent Behavior; 2013; Ross, H., Mendelson, J., Lackey, M.
- The smart(phone) way to collect survey data; 2013; Stapleton, C.
- Survey quality prediction system 2.0; 2013
- Data Quality in PC and Mobile Web Surveys; 2013; Mavletova, A. M.
- From mixed-mode to multiple devices. Web surveys, smartphone surveys and apps: has the respondent gone...; 2013; Callegaro, M.
- Cyborgs vs. Monsters: Assembling Modular Surveys to Create Complete Datasets; 2013; Johnson, E. P., Siluk, L., Tarraf, S.
- Sensitive Topics in PC and Mobile Web Surveys; 2013; Mavletova, A. M., Couper, M. P.
- Mobile Research Performance: How Mobile Respondents Differ from PC Users Concerning Interview Quality...; 2013; Schmidt, S., Wenzel, O.
- Influence of mobile devices in online surveys; 2013; Maxl, E., Baumgartner, T.
- HTML5 and mobile Web surveys: A Web experiment on new input types; 2013; Funke, F.
- Surveys on Mobile Devices: Opportunities and Challenges; 2013; Couper, M. P.
- The who, when, where and how of Smartphone research; 2012; Fine, B., Menictas, C.
- Sensitive topics in PC Web and mobile web surveys: Is there a difference? (presentation); 2012; Mavletova, A. M., Couper, M. P.